Baggage in Business can take you OUT of business
Just like many individuals tend to struggle in their romantic relationships due to baggage from their dating past, there are some in business that bring baggage with them to their business and client interactions. Think back to a time where you heard someone you knew that was in business for themselves. Have you ever heard them mention a negative business experience or person? Possibly, a business relationship lesson or an unpleasant situation that arose?
In your business, you have to be vigilant over your business, including your brand. This includes you and what you communicate to others, both verbally and in speech. If you experienced a poor business relationship or maybe a transaction that did not go as planned, explore the situation. How did it make you feel? What did it cause? How did you feel about it? Now, ask yourself, what was the takeaway and how could that be applied to strengthen your own business and your brand?
You don’t want to enter a meeting with a potential client or partnership with negative preconceived notions due to the past. You want your attitude and mindset to be focused on the present and the opportunities of the future. Don’t let your business or yourself be dragged down, before it can be lifted up!
Attitude creates your aptitude!
Your attitude isn’t just something people can notice outwardly through your verbal and facial expressions, it’s in your style of writing when you are communicating through written language. It’s not only in the ‘what’ you say, but also in the ‘how’. You want to make sure to use proper punctuation and vocabulary to fit the audience you are writing for. Your message should be tailored in a way that is positive and doesn’t limit those that you reach within your audience. Think about how such styles transcend into your business cards or other literature. You want to not only by concise but be consistent through all of your forms of communication. Attitude can show through the font you pick, color schemes and also how you center the words on the page or literature piece.
Feel free to come up with your own focus group of sorts and ask how they feel and what they perceive from your current literature or newly created pieces of works. That will give you a good introspect to what your business card, brochure or flyer may be saying for you, that you didn’t intend to ‘design’ it to say. Be positive, be consistent.
So what does a marriage counselor have to do with business? A lot actually. Please join us in this audio podcast series with Marriage Counselor, Laimont Tubbs and Social Media Guru, Portia Chandler. Listen as they explore the parallels of marriage and business in their less than three minute chats.
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