The Two C’s of Business
Remembering what to do and when to do it can be challenging if you are a small business owner. However, it is necessary to be committed and become consistent in your marketing and branding efforts.
When you get in a habit of “starting and stopping” with your marketing efforts, you run the risk of several negative possibilities.
Don’t Risk Losing Your Loyal Fans
First and foremost, your audience may become disconnected from you “the talent” and or your product. In other words, even if they value your talent, product, or service, your negligence causes them to disconnect from you all together.
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Secondly, you flush your marketing dollars and hours of hard work down the toilet when you start and stop. If you work hard to build engagement for a specified period of time, then just stop engaging abruptly, your audience, clients, or customers feel “used” They know you are just connecting for the “sale” as opposed to genuine “gratitude” for their commitment and loyalty to your brand, products and or services. They next time you launch a marketing campaign, they will be less apt to get involved.
Last, I would like to point out that in business your create a business plan to project your business desired success and profitability. In other words, you attempt to foresee possible problems, strengths, weaknesses, competition and the sorts. Likewise a marketing strategy as well as a strong marketing budget should not be overlooked in this plan. Social Media, Blogs, and Mobile Marketing are key elements to the success of any business in this day and time. “Traditional marketing” has a new meaning.
“Mom and Pop” stores are global businesses now!!
If you were a Realtor, you wouldn’t leave the house without a business card, you would understand that when people asked you for a card and you didn’t have it, your possible sale and creditability would be lost. Consumers expect businesses to reinvest into their businesses. This reinvestment helps to assure the potential client that you “the business” actually believe in your “own” brand.
Customer Service and Communication are almost more important that the product and or service. It really is about connecting.
What steps will you take today to become a more consistent brand?
So what does a marriage counselor have to do with business? A lot actually. Please join us in this audio podcast series with Marriage Counselor, Laimont Tubbs and Social Media Guru, Portia Chandler. Listen as they explore the parallels of marriage and business in their less than three minute chats