Repetition is Consistency’s Cousin
Many times I’m caught on tape, asking my clients to create something that shows the world just how magical their brand is.
They are free to choose from:
Motionless Media (posters, flyer, image, etc)
Even though the choice is theirs as to “how” they’d like to express their creativity with their audience, they often choose to follow up with another strategy session with me. Please note, that option was not on the list, but I often hear things like:
I need a better understanding
What type of equipment do I need?
I need better equipment
What would I say?
I hate my voice
My face is fat!!!
To their surprise, I always respond do it anyways! Repetition is consistency’s cousin. When we develop a habit of doing the same thing over and over again, it becomes a habit. You might not like the pressure at first, but to know that you have now taught your body to be controlled by the activities that you do over and over and over again are priceless.
Repetition gives birth to habit, and habit grows up to marry consistency.
Most people stunt their growth because they are too busy trying to understand everything. When you learn a new concept what do you do with it?
Are the person that says, oh that’s cool and walks away?
Are the person that try’s it once maybe twice, then walks away?
Are you the person who goes on to play with it, until you’ve mastered it & come back looking to improve?
If you aren’t implementing what you already know, a plan of action will never help you.
You must become “action oriented” toward your business to see “progress”
Sometimes the best “blog posts” I have read were complaint letters, Seriously!
People have no problem taking a seat to write: what they don’t like, what injustice they feel they are experiencing, or you could do a better job catering to their weakness … I mean when you offend people they –> can and will serve you TV drama, and yet a…..
mere blog post, podcast, video,……. filled with that much passion, direction, and transparency is impossible to duplicate for them.
If anger is the fuel that causes creativity to flow through you, use it to create awesome things to help your audience uncover the true value of your business, brand product, and or service.
Today I choose repeat. If I did it once, I can do it again and again until I don’t even have to think about doing it. It becomes natural, my rhythm. Consistently flowing in my unique gifts is where I reside.
Today I challenge you to pull out a plain sheet a paper and write “one” goal you have for “yourself” in business.
Now look again at the piece of paper with words that highlight what you’d like “to do” and tell yourself #wanting and #doing are two different things.